The Ivy Group seeks a Digital Marketing Manager who brings strong project management, a versatile digital marketing background, and collaborative spirit to our team. The Digital Marketing Manager will operate as a “player-coach”, taking an active role in both creating and overseeing digital content and campaigns alongside other members of our account team. The ideal candidate impeccably manages complex projects, leaves no detail unchecked, and is ready to help our clients navigate a changing digital landscape.
This full-time position is in person in Charlottesville, Virginia.
Sound like your vibe? To apply, send cover letter and resume via our job board. Applications without a cover letter will not be considered.
Responsibilities
Project and Client Management
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Establish and maintain positive working relationships with clients and team members
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Plan and oversee all project details, including budget, timeline, deliverables, and resource allocation in collaboration with agency leadership
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Scope, draft, and prepare proposals in response to prospect inquiries in collaboration with agency leadership
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Maintain in-depth knowledge of marketing best practices and evaluate emerging channels
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Act as client point-of-contact on select accounts; lead client meetings and manage all client communications
Campaign Management
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Create, actively manage, and refine paid search campaigns using Google Ads and Microsoft Advertising (Bing)
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Create, actively manage, and refine display and native campaigns
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Create, actively manage, and refine social media content and ads using Meta Business Manager, LinkedIn Campaign Manager, and other platforms
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Manage the preparation of informative, readable reports; gauge impact and recommend next steps
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Identify, critically vet, and recommend marketing technologies for more efficient and effective campaigns, e.g., marketing automation, social media management, analytics and reporting, CRM, etc.
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Skillfully leverage and maintain certifications in Google business products such as Analytics, Ad Manager, Ads, Business Profile Manager, Search Console, Tag Manager, etc.
Content and Strategy
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Ideate, plan, and oversee performance-driven communications strategies
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Review and revise marketing content for client alignment, technical compliance, adherence to documentation, search engine optimization, and platform best practices
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Support content creation, development, and oversight (i.e. social posts, blogs, email copy, etc.) as needed
Qualifications
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Bachelor's degree
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Minimum of 2 years of demonstrated experience creating and managing digital marketing campaigns
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Knowledge of Google Ads, social media platforms, WordPress, email marketing
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Superb analytical skills and technical aptitude
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Excellent organizational and communication skills
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Ability to tackle complex tasks independently with sound judgment, critical thinking, and emotional intelligence
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Proficiency in Microsoft Office and Google Workspace
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Enthusiasm for collaborating with coworkers and clients to deliver the best work possible
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Passion for helping communities and purpose-driven brands thrive
Benefits
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Comprehensive benefits package that includes 401(k) retirement savings program, 3% salary employer contribution to 401(k) (match not required), health and dental insurance, jury duty and bereavement leave, long-term disability and workers’ compensation insurance, short term and family leave, 8 paid holidays, 16 PTO days (accrue up to 24 days over 3 years)
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Eligible for performance-based bonuses
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Independent, female-owned agency
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Interesting, varied work with a diverse range of clients
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Friendly, accommodating work environment
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Flexible schedule; 8-hour workday can be adjusted around core hours of 10 am-4 pm
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Cubicle-free, dog-friendly office within walking distance of the downtown mall (with free dedicated parking)
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Protected time for professional development
About The Ivy Group
The Ivy Group is a full-service marketing and strategic consulting firm that advances passionate brands to positively impact communities. Since our founding over thirty-five years ago, we have collaborated with a variety of diverse organizations--from small businesses to global corporations, public libraries to national non-profits, housing authorities to health-focused organizations--to develop communications programs that address business and social challenges. Above all, we value intentional problem solving, respectful collaboration, doing the best work possible, continuous learning, integrity, and kindness.
Sound like your vibe? As an independent, woman owned agency, we’re growing – and we want to grow with you. Join our team!
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at The Ivy Group are based on merit, qualifications, and abilities.
The Ivy Group does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, or any other characteristic protected by law.
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.
